I have been looking at some recent statistics for our podcasts and even after all this time, I'm still both surprised and puzzled by some of the numbers. First I'm surprised by how many listeners in foreign countries we have and how many of those countries there are. However, part of that comes from the many places where you are able to find our podcast.
Let's start at "home plate," which is our host's site. "5-Alarm Task Force" is hosted with Podomatic, Inc., located in San Francisco CA, USA. I have been with them from the start and I have been very lucky to work with two of their top people, Matt, who works in customer relations and Francisco, who is their tech specialist. With out them, neither this podcast nor this website would be what they are.
Each podcaster on Podomatic has his/her/their own page. Mine (in "longhand") is https://dalmatprod206.podomatic.com/. I've "abbreviated" it using the services of the website, Bit.ly, and thus you have, http://Bit.ly/5-AlarmTFPodcast. That address, will take to the first one, noted in the the prior sentence. So, each time one of our listeners accesses an episode using either of those URLs, it becomes a statistic on our Podomatic account.
Next, would of course be this website of ours, www.dalmatianproductions.tv. However, even though you'd be on our website, listening to our podcast, it is not recorded as an actual Podomatic visit. Instead, whether you listen to our show from the homepage or from the PODCAST page, it is counted as an "embed." An "embed" is accessing a podcast by a "player" that is embedded on someone's website; in this case, our own. However, there are some great folks out there, some who have been guests and others who just want to help spread us around, who embed our player on their own website. And we are truly thankful that they do. So, when you visit their site and listen to an episode, it is regarded the same as listening to it on our website, as an embed. That also includes when you use iTunes, Google Play, Spotify or one of the large number of podcast streaming services or "aggregators" out there. And, I've found that there are a lot more than I realized! A few months ago, I "googled" our name, "5-Alarm Task Force," and besides the few I've just mentioned, I found over a dozen more I had never heard of! But every time one of my episodes is accessed from them, it's counted in our stats!
Finally, (to keep this short and sweet), you may not be able to listen to a podcast I've just released right away, but you want to listen to it later when you're working out, walking the dog, or pretending to listen to Aunt Hazel who came for Thanksgiving and hasn't remembered to leave yet! Of course, that becomes a "download;" you save the podcast to listen to it later on. Our biggest numbers every week come from our downloads. For example, in the week from November 23rd - November 29th, we had exactly 600 downloads. That seems like a lot and for us, it certainly is. We actually average 500-600 downloads per week, in each week that I launch a new podcast. Of course, that averages around 2,000 downloads a month!
For many podcasters who sell advertising on their show (we are one, too) it used to be the number of downloads of a podcast that drove the pricing of the ads. However, more recently, instead of just looking at the downloads, folks are now talking in terms of "total accesses," per week or month." In other words, they are looking at every way that a podcast is "accessed". Thus, for the month between October 31st through November 29th, we've had nearly 4,000 total accesses to our podcasts!
So remember, you will probably find us on your favorite podcast service. However, if you want to explore, just choose your favorite search engine, type in our name and maybe you too, will be surprised where you will find your next listen to, "5-Alarm Task Force!"
Steve Greene is the president of Dalmatian Productions, Inc. and the Creator/Host of the "5-Alarm Task Force" podcast.